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NIU Live Launch + Online Streaming Sales Event for all-new MQi2

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Received 33K orders in one evening

Beijing, May 7, 2020 – NIU Technologies (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, announced the first ever virtual launch of all-new MQi2 for the Chinese market. It is also NIU’s first-ever live streaming sales campaign that saw 3.5 million viewers tune into the event and 33878 orders being made in just 4 hours. NIU came in first within the mobility sector that evening in terms of the number of visitors, number of buyers and the total amount spend.

Live streaming sales has been making big headlines in China after the pandemic hit. It has quickly become the hottest trend for many companies to launch their new products. NIU was able to capture this opportunity to test out with a virtual launch of the all-new MQi2 which is designed for the Chinese market. NIU Technologies CEO Dr. Yan Li and Co-founder Token Hu rolled up their sleeves to host this event. They entertained an enthusiastic audience by introducing the tech and design behind MQi2 while offering various products in the 4-hour window for the online audience to purchase NIU products at a discounted price including the all-new MQi2, NIU apparel and warranty extension. The customers have the choice of getting their new MQi2 directly shipped to their home or pick it up at one of the 1050 retail locations in China.

About NIU

As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance smart e-mopeds. Since its founding in 2014, NIU has been growing its global brand across Europe, Asia and the Americas. NIU has a streamlined product portfolio consisting of five series – NQi, MQi, UQi, Gova, NIU Aero with multiple models or specifications for each series. NIU’s streamlined product portfolio that addresses the needs of different segments of the modern urban resident, while being united through a common design language that emphasizes style, freedom and technology. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell our products and provide services. NIU has received numerous prestigious international design awards, including the German Red Dot and IF, the United States iDEA, the Japanese G-Mark, and the Chinese Red Star. For more information, please visit www.niu.com/en/.