NIU Opens Flagship Store in Amsterdam

The world’s leading provider of smart urban mobility solutions opens Flagship Store in Amsterdam

Amsterdam, july 11th 2020 –The world’s leading provider of smart urban mobility solutions has opened its second Dutch flagship store in Amsterdam. The mono-brand store exhibits NIU’s signature design philosophy and is located at Linnaeusstraat 114, 1092 CR, Amsterdam.

The Amsterdam flagship store is a 100m² store entirely devoted to the NIU brand and its products. The flagship store was launched in partnership with Mr Electric B.v. and Pem a collaborative project following NIU’s growth within the Dutch market. The shop, situated on the corner of the street, has an excellent view of the showroom provided by its many windows. With the latest products on display, including the latest NQi GT & MQi+ models. The lab consists largely of glass, creating a spacious and clear view.

The interior is equipped with the latest 2020 NIU store design elements including a state-of-the-art NIU Lab for servicing and repairs. The store holds a minimum of 10 different scooters and will have current and future NIU models available for test drives.

NIU launched in 2015 with a crowdfunding campaign that quickly became China’s most successful crowdfunding campaign and one of the ten most successful crowdfunding campaigns in the world. Since September 2018, NIU has been listed on the NASDAQ electronic stock exchange and has since sold over 1.1 million units worldwide across 42 countries.

All NIU vehicles are linked to the NIU Cloud allowing customers to be connected to their vehicle 24/7 through an Android/iPhone app. Customers can check their battery status, view riding history, locate their vehicle, and be alerted of any unauthorized movement of their scooter.

Travel by yourself, with the help of a Niu, says Bobby Perotti, NIU Flagship Amsterdam Store Manager. “Our store is supported by a professional team of NIU experts who not only showcase the options and benefits of NIU products but also provide tailored customer service, offering help and advice to make the most of NIU vehicles. We believe working with NIU will help to promote a more ecologically oriented lifestyle and reduce the level of toxic pollutions in The Netherlands.”

The plans by the Dutch goverment are No More Gasoline Scooter in the city of Amsterdam starting 2025.  That means that from now on, electric transport is growing.

For companies there are a few tax incentives. Like (KIA, MIA and VAMIL)

The Dutch government is planning to ban all use of gasoline powered scooters in the city of Amsterdam by the year 2025. As people move to alternative modes of transportation, electrically powered transport will become a growth industry. Tax incentives like KIA, MIA and VAMIL are offered to companies adapting towards electric transport. To arrange a test drive or interview, please contact

About NIU

As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance smart e-mopeds. Since its founding in 2014, NIU has grown from a single product sold in China to a global brand across Europe and Asia. NIU has a streamlined product portfolio consisting of five series – NQi, MQi, UQi, Gova, NIU Aero with multiple models or specifications for each series. NIU’s streamlined product portfolio that addresses the needs of different segments of the modern urban resident, while being united through a common design language that emphasizes style, freedom and technology. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell our products and provide services. NIU has received numerous prestigious international design awards, including the German Red Dot and IF, the United States iDEA, the Japanese G-Mark, and the Chinese Red Star. For more information, please visit