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NIU pushes forward with retail expansion

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Beijing | China, June 2nd, 2020 – NIU Technologies (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, is pushing forward with retail expansion globally despite COVID 19. Since the beginning of 2020, NIU has already opened 5 flagship stores overseas while another 8 flagship stores are set to open for the remainder of this year. NIU has also opened 9 premium stores overseas so far in 2020 while another 10 premium stores are set to open later this year.

As Europe is recovering from the pandemic, NIU is moving forward with retail expansion in May by opening 3 new flagship stores in Lisbon, Antwerp and Rome entirely devoted to the NIU brand and its products. The flagship stores are launched in partnership with NP-Mob in Portugal and KSR in both Belgium and Italy following NIU’s growth within the Portuguese, Belgian and Italian markets. Niu Flagship locations allow you to glimpse up to 12 units with the latest products on display including the latest NQi GT & MQi+ models available for test drive. The interior is equipped with the latest NIU store design elements, including a state-of-the-art NIU Lab for servicing and repairs. For a virtual tour of the Lisbon flagship store, please visit – https://www.youtube.com/watch?v=0h4AvnElQsU

NIU launched in 2015 with a crowdfunding campaign that quickly became China’s most successful crowdfunding campaign and one of the ten most successful crowdfunding campaigns in the world. Since September 2018, NIU has been listed on the NASDAQ electronic stock exchange and has since sold over 1.1 million units worldwide across 42 countries.

All NIU vehicles are linked to the NIU Cloud allowing customers to be connected to their vehicle 24/7 through an Android/iPhone app. Customers can check their battery status, view riding history, locate their vehicle, and be alerted of any unauthorized movement of their scooter.

For more details, please speak with your local NIU Sales Representative.

About NIU

As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance smart e-mopeds. Since its founding in 2014, NIU has been growing its global brand across Europe, Asia and the Americas. NIU has a streamlined product portfolio consisting of five series – NQi, MQi, UQi, Gova, NIU Aero with multiple models or specifications for each series. NIU’s streamlined product portfolio that addresses the needs of different segments of the modern urban resident, while being united through a common design language that emphasizes style, freedom and technology. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell our products and provide services. NIU has received numerous prestigious international design awards, including the German Red Dot and IF, the United States iDEA, the Japanese G-Mark, and the Chinese Red Star.