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NIU welcomes Formula E World Champion António Félix da Costa as Ambassador

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Beijing | China, January 21, 2020 – NIU Technologies (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, has announced Formula E World champion António Félix da Costa as an official NIU Ambassador. 

The company is pleased to welcome the biggest star in Formula E to the NIU family.

“More and more, I try to associate myself only with brands and ideals that I believe in, as is the case with NIU. Since the future is in electric mobility and it becomes imperative that it becomes a reality soon for the sake of bringing better quality of life for everybody”, António remarked.

“It is necessary to alert the future generations and the community regarding the importance of preserving the planet through the choice of sustainable mobility. Because only then we will be able to preserve a quality living environment in our cities and only planet Earth. I will try to educate people, especially young people, to the choice of being environmentally friendly such as the option of riding electric scooters for urban commutes”, the Portuguese Driver said.

António will start defending his world title on February 26th 2021 in Saudi Arabia in an evening race. It will be his debut in this electric single seater championship, where he will be the face of NIU.

CIRCUIT INTERNATIONAL AUTOMOBILE MOULAY EL HASSAN MARRAKESH, MOROCCO – FEBRUARY 29:
1st position: Antonio Felix da Costa (PRT), DS Techeetah, DS E-Tense FE20.
2nd position: Maximilian Günther (DEU), BMW I Andretti Motorsports.  
3rd position: Jean-Eric Vergne (FRA), DS Techeetah, DS E-Tense FE20. 

Photo captured during the Marrakesh E-prix at Circuit International Automobile Moulay El Hassan Marrakesh on February 29, 2020 in Circuit International Automobile Moulay El Hassan Marrakesh, Morocco. (Photo by Simon Galloway / LAT Images)

About NIU

As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance smart e-mopeds. Since its founding in 2014, NIU has been growing its global brand across Europe, Asia and the Americas. NIU has a streamlined product portfolio consisting of five series – NQi, MQi, UQi, Gova, NIU Aero with multiple models or specifications for each series. NIU’s streamlined product portfolio that addresses the needs of different segments of the modern urban resident, while being united through a common design language that emphasizes style, freedom and technology. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell our products and provide services. NIU has received numerous prestigious international design awards, including the German Red Dot and IF, the United States iDEA, the Japanese G-Mark, and the Chinese Red Star.