Paris, 25 April, 2019 – NIU organized an exclusive event for tier-1 French medias in Paris, France. The event was attended by key lifestyle influencers in addition to key journalists from technology and moto medias including Mensup, Numerama, Moto Service amongst others.
The event took place at Beltoise Evolution, a state-of-the-art car racing circuit located in Trappes, approximately 30 km from the NIU Paris Flagship Store. The location and bleak, wet weather was ideal to test drive the scooters at top speeds of up to 70 km/h; while highlighting the market-leading quality of the NIU products on a purpose-built race track. The event was a great opportunity to build and strengthen NIU’s relationships with moto and tech influencers and media, to generate wider brand awareness and a better understanding about the NIU products and new eMobility trends.
The journalists arrived at the race track and were welcomed with a breakfast-come-presentation from the NIU Country Manager for France, Alexandre Collet, with an overview of the products that were available to test.
During the test, the attendees were able to test the acceleration and speed of the NGT and M+. The attendees were able to fully test the vehicles and their additional features including the regenerative braking system features, smart-phone connectivity and removable Lithium-Ion batteries to experience the electric mobility revolution. Journalists and influencers alike were pleased with the product’s performance, and sleek, minimalist design of the scooters:
“The NIU NGT further weakens the future of thermal in our city centers. Turning the market in sight.” – Remi Darodes, Moto Station
“Brilliant finishes, distinctive round headlight, finishes … everything is designed to provide you with a very good perceived quality. And it works! From passenger handles to digital instrumentation, the NIU NGT is definitely a beautiful electric scooter.” – Nass Mohamed, Mensup
“This NIU NGT is very agile and easy to take for everyone. The first meters are done with ease and meandering in the heart of the big cities becomes a real joy.” Matthieu Brotel, Cardisiac
Photo Credit: Saúl Águilar